Artificial intelligence (AI) refers to the simulation of human intelligence in machines that are somehow programmed to think like humans and imitate human actions and actions. Today, artificial intelligence is used in many industries, from medicine and automotive to finance and customer service. One of the fields that has benefited a lot from artificial intelligence is the advertising industry. There are many applications of artificial intelligence in the advertising industry. Artificial intelligence is changing the way advertising works in amazing ways. An example of the use of artificial intelligence in advertising can be seen in the Lexus 2018 advertisement, which was completely created by artificial intelligence.

Today, artificial intelligence is rapidly changing the future of advertising. Advertisers now use AI to identify and segment audiences, create ad creatives, test and monitor ads, improve ad performance, and optimize spend, all automatically and in real time. In the following article, we are going to learn more about the applications of artificial intelligence in the advertising industry. stay with us

What is the meaning of using artificial intelligence in advertising?

The best definition of artificial intelligence is provided by Demis Hassabis, the founder of the artificial intelligence company DeepMind. According to him:

Artificial intelligence is the science of making machines intelligent.

This definition of artificial intelligence means building machines that can perform human intellectual tasks. Tasks such as reading, writing, and understanding the text, seeing and identifying objects, moving without hitting obstacles, and hearing and understanding language can be done by artificial intelligence.
Thanks to artificial intelligence, machines are able to do whatever they are taught.

Artificial intelligence allows machines to learn. Unlike traditional technology, AI can identify patterns in data, then predict new patterns and learn from the results to make better predictions over time.

Artificial intelligence can learn and improve itself after being trained by humans. The more data you give an AI system, the better it can learn and improve. Today, almost all of us use AI dozens or hundreds of times a day without even thinking about it.

Gmail and Google Docs use artificial intelligence to understand what you type and then predict what you want to type. Every time you (and millions of others) use this feature, you’re training the AI to get better and better at predicting text.

Automatic cars use artificial intelligence to detect obstacles and drive safely. The more drivers drive with automatic cars, the more data is provided to artificial intelligence, and their ability to drive increases.

Siri and Alexa use artificial intelligence to understand voice commands and predict more logical responses. Every time you talk to them, they learn to improve the quality of their answers.

The ability to learn and improve on its own is why AI gives you a huge competitive advantage in advertising and brings you closer to your goals every day.

What role does artificial intelligence play in the advertising industry?

In today’s digital age, thanks to the Internet and hundreds of digital platforms, businesses have found it easier to reach their customers. The point is that humans are great at being strategic and creative, but they cannot quickly analyze all the data they have and have complete and accurate monitoring of all information. We can’t target and budget hundreds or thousands of ad variations to get the best results.

Artificial intelligence can do all these tasks and even more in the shortest possible time. Artificial intelligence plays the following roles in advertising:

• Accurate allocation of advertising budgets both in channels and among your audience;
• Automatic adjustment of advertising budget and KPI maintenance
• Finding new advertising audiences and converting opportunities;
• Determining campaign goals and achieving them;
• providing information about competitors’ advertising costs, creatives, and strategies;
• create ad text;
• creating visual advertising creativity;
• personalization of advertising messages and images;
• Prediction of advertising performance before launching the campaign.

Artificial intelligence is an absolute must if you want to win in today’s competition between brands and organizations.

The most important applications of artificial intelligence in advertising

1. Management of purchase and insertion of advertisements in digital platforms

Today’s advertising relies on programmatic to target and deliver effective ads across the Internet. Almost all digital advertising platforms use artificial intelligence to adjust the buying and selling and placement of ads in real-time.

2. Optimization of advertising budget and performance with artificial intelligence monitoring

Performance optimization is one of the key applications of artificial intelligence in advertising. Machine learning algorithms are used by existing business solutions to analyze the performance of your ads across multiple platforms including radio, TV, and web, then provide recommendations to improve performance.

Thanks to platforms like Facebook, LinkedIn, Instagram, Twitter, and Google, you have a powerful set of data with which you can target audiences through desktop and mobile ads and get the necessary post-ad analytics. But it is almost impossible to do it manually. In addition, many organizations publish their advertisements in media such as radio and television, which need to check the statistics and analysis before and after the advertisement. Artificial intelligence can help here. With the help of artificial intelligence, you will have access to all the necessary information to analyze and review advertisements in the shortest possible time.

3. Create and manage ads

There are some AI-based systems that generate ads for your business based on your goals. This feature is already available on some social media advertising platforms and helps businesses use intelligent automation to create and manage ads.

and at the end …

Artificial intelligence is changing the advertising industry. Artificial intelligence can revolutionize the advertising industry and marketing methods in the next few years and has the ability to help target ads more accurately and efficiently. To keep pace with these advancements, businesses need to turn to using artificial intelligence to achieve the best results while saving money and time.