{"id":3457,"date":"2023-05-19T23:14:16","date_gmt":"2023-05-19T19:44:16","guid":{"rendered":"https:\/\/dejavostudio.com\/?p=3457"},"modified":"2023-06-16T23:15:11","modified_gmt":"2023-06-16T19:45:11","slug":"several-important-principles-for-creating-and-producing-effective-and-lasting-advertisements","status":"publish","type":"post","link":"https:\/\/dejavostudio.com\/en\/several-important-principles-for-creating-and-producing-effective-and-lasting-advertisements\/","title":{"rendered":"Several important principles for creating and producing effective and lasting advertisements"},"content":{"rendered":"

An effective advertisement should first attract the attention of the audience and then make them interested in the product.
\nThen increase his desire to pursue the matter
\nAnd finally, this effective advertisement will sell the desired product, service, or idea.
\nIn making an effective advertisement, the following five basic and inseparable principles should be considered: \u0686\u0646\u062f\u06cc\u0646 \u0627\u0635\u0648\u0644 \u0645\u0647\u0645 \u0628\u0631\u0627\u06cc \u0633\u0627\u062e\u062a \u0648 \u062a\u0648\u0644\u06cc\u062f \u0622\u06af\u0647\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0645\u0648\u062b\u0631 \u0648 \u0645\u0627\u0646\u062f\u06af\u0627\u0631<\/span><\/p>\n

1) The first principle: suitable design and idea<\/h2>\n

A good ad should have a suitable design;
\nThis design can be photos, drawings, or printed letters
\nwhich is used as graphic elements.
\nAlways keep the following points in mind when choosing the right plan:<\/p>\n

\u25aa Use simple designs. Using a single artistic element has the greatest impact.
\nEspecially in small ads where space is more valuable.<\/p>\n

\u25aa Leave the description of the photo under the image so that the audience knows what to look for.<\/p>\n

\u25aa Include the audience’s wishes and demands in the plan.<\/p>\n

\u25aa Before and after the photos, use other elements other than words and text so that the photo and design show themselves better.<\/p>\n

\u25aa Using the product image in the ad usually has a greater effect on its sales<\/p>\n

. \u0686\u0646\u062f<\/span><\/p>\n

\u06cc\u0646 \u0627\u0635\u0648\u0644 \u0645\u0647\u0645 \u0628\u0631\u0627\u06cc \u0633\u0627\u062e\u062a \u0648 \u062a\u0648\u0644\u06cc\u062f \u0622\u06af\u0647\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0645\u0648\u062b\u0631 \u0648 \u0645\u0627\u0646\u062f\u06af\u0627\u0631<\/span>
\n\u25aa If you don’t have a designer and graphic artist, you can use scenes, shadows, and appropriate tools.<\/p>\n

2) The second principle: suitable and useful title (impressive)<\/h2>\n

The second principle in creating an ad is choosing the right title.
\nYou should choose the appropriate and useful beam for your ad
\nTo catch the attention and interest of the readers like a hunter.
\nIn choosing the appropriate and useful headline and subtitle for your ad, observe the following:<\/p>\n

\u25aa The idea and content of the headline should provide news about the new product to the audience
\nOr increase his demand and sense of curiosity.<\/p>\n

\u25aa To attract the attention of the audience, you must provoke them with the headline.
\nBe creative and you can even joke with him in the headline.<\/p>\n

\u25aa Use the headline as a warning and attract the audience’s attention.<\/p>\n

\u0646\u062f\u06cc\u0646 \u0627\u0635\u0648\u0644 \u0645\u0647\u0645 \u0628\u0631\u0627\u06cc \u0633\u0627\u062e\u062a \u0648 \u062a\u0648\u0644\u06cc\u062f \u0622\u06af\u0647\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0645\u0648\u062b\u0631 \u0648 \u0645\u0627\u0646\u062f\u06af\u0627\u0631<\/span><\/p>\n

\u25aa Use trailing headings, second headings, or subheadings.<\/p>\n

These headlines will act as a bridge that connects the consumer’s thoughts and interest to the product.<\/p>\n

\"\u0634\u0631\u06a9\u062a<\/p>\n

3) The third principle: advertising and marking in the text of the ad<\/h3>\n

The third basic principle in creating an ad is “advertising in the text of the ad”.
\nIn order for this basic principle to be included in the advertisement, the following points should be considered:<\/p>\n

Introducing and supporting the features that the product claims to have.<\/p>\n

\u25aa Expose the positive benefits of your product. several<\/p>\n

Provide evidence and reasons for the features that your product claims to have.<\/p>\n

\u25aa When you have a difficult and complex text to present to the audience, don’t be afraid of its length.<\/p>\n

\u25aa Your documents must be convincing and memorable.<\/p>\n

\u25aa Let your audience know why they need the product you are promoting.<\/p>\n

4) The fourth principle: creating stimulation for the audience to buy<\/h4>\n

The fourth principle in making a good ad is “stimulating the audience to buy”;
\nIn our ad, we should stimulate the audience to buy.
\nFor this purpose, we can do the following.<\/p>\n

\u25aa We must act in such a way that the target audience shows a specific behavior towards the purpose of the ad;
\nThe surest way to get someone to do this is
\nAsk him to do it.<\/p>\n

Note that when you prompt or request a behavior,
\nYou must also provide motivation and stimulus for it;
\nFor example, set a time limit or set a reward for that particular task and behavior
\nOr announce an exceptional price for that particular item.<\/p>\n

\u25aa In order to make the person perform the desired behavior,
\nYou must use both the rational and emotional needs of the audience.<\/p>\n

\u25aa One of the other ways to stimulate the audience to buy goods,
\nPresenting a summary of the idea and thought accepted by the advertiser in the desired ad.
\nThe final idea should contain all the necessary information for the readers
\nto get to work; such as store details, working hours, date, etc.<\/p>\n

\u25aa Never end the article with a weak induction.<\/p>\n

\u0686\u0646\u062f\u06cc<\/span><\/p>\n

\u0646 \u0627\u0635\u0648\u0644 \u0645\u0647\u0645 \u0628\u0631\u0627\u06cc \u0633\u0627\u062e\u062a \u0648 \u062a\u0648\u0644\u06cc\u062f \u0622\u06af\u0647\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0645\u0648\u062b\u0631 \u0648 \u0645\u0627\u0646\u062f\u06af\u0627\u0631<\/span>
\n\u25aa Provide a coupon for mail-order merchandise. Do not forget that it is necessary
\nAlways specify an expiration date for the mentioned coupon.<\/p>\n

5) The fifth principle: Specifications and brand name<\/h5>\n

The fifth basic principle in making a good ad is,
\n“Commercial specifications or the registered name of your brand” is included in the advertisement.
\nTo do this basic principle as well as possible, pay attention to the following points:<\/p>\n

\u25aa Provide the brand name, address, telephone, working hours, and instructions for using the product.<\/p>\n

\u25aa Use the institution’s trademark or registered brand name.<\/p>\n

Avoid using the brand name of the product as a headline or as the main and dominant part of the design.<\/p>\n

 <\/p>\n

www.instagram.com\/dejavostudio<\/span><\/strong><\/a><\/p>\n