2- Propaganda, like thinking, is a secondary human nature.<\/p>\n
3- Advertising is the intelligent instinctive response of humans or brands
\nIn a highly competitive environment, it is essential to have a niche or expand yourself.<\/p>\n
4- Marketing needs an approach to pay attention to the need in sales.
\nThe most important and main topic of marketing is customer satisfaction.<\/p>\n
5- The marketer looks at the product from the customer’s point of view, while the seller looks at the customer from the product’s point of view.<\/p>\n
Advertising laws in marketing<\/h2>\n
6- In addition to paying attention to the competitive quality of the product, marketing also pays a lot of attention to the customs and traditions of customers.
\nThis basically means paying more attention to the needs and expectations of customers than competitors.<\/p>\n
7- The main core of marketing is actually the goal of marketing efforts
\nwhich seeks to maintain a stable market share
\nthat makes the brand and product last longer.<\/p>\n
8- Gaining market share is pursued until it makes sense to the business
\nMarket share is a means, sustainable profit is the bottom line.<\/p>\n
Advertising laws in marketing<\/h3>\n
9- Sustained success of marketing requires synergy and cooperation of the combined elements of marketing as an executive team.<\/p>\n
10- The success of advertising alone has no meaning unless this success takes place in the field of marketing, which is advertising as a whole
\nMarketing and sales will be three inseparable elements.<\/p>\n
11- In today’s world, marketing is not about goods, but about ((brands)).
\nMarketing is not about selling products, but about meeting the needs of customers.<\/p>\n
12- Customers are defined by their brand, not products.
\n13- A brand is a product that plays an important role in a customer’s life
\nThis role is fulfilled by satisfying and fulfilling the needs of the customers of the brand.
\nNeeds that are both emotional and practical.<\/p>\n
Advertising laws in marketing<\/h4>\n
14- Brand is a set of benefits that include:<\/p>\n
Benefits – values – personality traits – images – perceptions – group affiliations and consumer experiences with goods or services.<\/p>\n
15- The brand not only highlights the goods\/services but also pays attention to the person who mentions or consumes it.<\/p>\n
\u0642\u0648\u0627\u0646\u06cc\u0646 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062f\u0631 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0648 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc<\/span><\/p>\n 16- Because the difference between product-oriented brands is very important. 17- Successful and strong brands improve their physical condition 18- A strong brand is based on customer loyalty. Brand loyalty allows the brand to use profits as a right. \u0642\u0648\u0627\u0646\u06cc\u0646 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062f\u0631 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0648 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc<\/span><\/p>\n 19- Brand loyalty is not created overnight, but gradually over many years. 20- A strong brand remains in the minds of customers due to having a distinctive image or word.<\/p>\n 21- The strongest brand fulfills different needs instead of fulfilling customer needs in a different way.<\/p>\n 22- Strong brands do not maintain their relationship with customers for the sake of guarantee 23- Brands that stick to their promises and have values, images, and definitions. 24- Strong brands develop and excel with the changing needs and demands of customers.<\/p>\n 25- Advertising is part of the solution to marketing problems.<\/p>\n 26- Advertising only means solving marketing problems and is not the solution alone.<\/p>\n 27- The ability of advertising to change the product to the brand in the minds of customers is vital 28. Effective advertising is often more about knowing what needs to be done than doing it in a clear way.<\/p>\n 29- The basis of advertising is that the goal of every advertising effort is to create an advantage for the brand.<\/p>\n 30- Advertising can create an advantage for the brand when it encourages customers by creating awareness.<\/p>\n 31- Most of the time, the main motivation of customers to buy a product or brand, 32 – Contrary to needs – human desires are easily and effectively fulfilled through advertising. 33-Advertising indirectly affects the purchase of the brand by changing the wishes and needs of the customers.<\/p>\n 34- The basis of advertising of today’s world brands is to transform customer needs into demands.<\/p>\n 35- The higher levels of needs and desires express the unique personality of a person and himself, the effect of which is no more than the effect of choosing a brand.<\/p>\n 36- The chosen brand is often a (reflection) of people’s own image.<\/p>\n 37- The biggest challenge for promoting the brand is maintaining its position due to changing needs and demands of customers. 38- Advertising is very effective when it focuses on the wants and needs of customers.<\/p>\n 39- Making the brand acceptable is the most important creative and qualitative work and brand awareness is the quantitative and media task of advertising.<\/p>\n 40- A head count helps to know some of the target audience and their background so that we can get to know them easily.<\/p>\n 41 – Psychoanalysis – provides an understanding of the target audience so that we can discover and describe their basic needs and desires.<\/p>\n 42- Consumerism helps to understand the attitude of customers towards products and brands. 43- Insights from consumers not only develop persuasive advertising but also empower advertisers.<\/p>\n 44- Insight is basically the expression of customers’ experiences of the product or goods. Insights are not created, but already present in the consumer’s life.<\/p>\n 45- Insight is the real and personal experience of the consumer that is related to the product.<\/p>\n 46- Consumers react to advertisements individually and advertisements must speak to people individually.<\/p>\n 47 – Common sense or known stereotypical information of consumers – <\/p>\n 48- Discovering insight requires finding the real reasons behind the scenes of events that people generally hide from themselves.<\/p>\n 49- Real reasons and insight about the product or brand, often in work that benefits people. 50- Just knowing the insight is not enough, it is very important to use it in advertising. 51- People receive information selectively and see only that thing 52- People instinctively choose shortcut solutions to evaluate and choose their satisfaction, not optimal solutions.<\/p>\n 53- Customers rarely make rational or irrational decisions, they only make decisions that have a reason.<\/p>\n 54- Based on the attractiveness of advertising, it can be logical and reason-based to create brand superiority or emotionally based on feelings or emotions.<\/p>\n 55- The approach of strategic advertising in general – arises from two modes, an approach that differs fundamentally in the amount of use of reason or emotions.<\/p>\n 56- The emotional approach of advertising has stronger benefits for customers 57- A great idea acts like a magnet and attracts all the attention of customers. 58- A great idea revives brand memories in an attractive and promising way in the minds of customers. 59- The success of any advertisement depends on its effectiveness in convincing customers 60. Creating effective advertising often requires thinking about the most interesting thing to say to the customer and then expressing it in the most interesting way.<\/p>\n 61- Effective advertising always leaves important and lasting effects.<\/p>\n 62- If creating an ad is one of the quality duties of advertising. 63- The most important task of the media planning process, 64- If advertising about the brand is very important, 65- This is a principle that the goal of any media program 66- Optimizing, stretching, and repeating requires an appropriate and desirable amount of advertising effectiveness.<\/p>\n 67 – Obtaining the effect of the amount of advertising alone – the necessity of the effect – 68- Optimizing voice share and market share requires the numerical value of advertising effectiveness.<\/p>\n 69- The variety of media has made it possible for planners to reach the target audience at the cost of the desired segment. 70- Variety of media – the possibility of understanding the media habits of the target audience has made it as important as understanding the buying habits of customers.<\/p>\n 71- Buying and asking enthusiastically for in-store advertising, and promotion is an important part of a brand’s advertising program that is created.<\/p>\n 72- Direct marketing plays a role as a tool to build customer relationships and brand loyalty for direct sales.<\/p>\n 73- The ability of direct marketing in targeted and selected customers up to the individual level. \u0642<\/span><\/p>\n \u0648\u0627\u0646\u06cc\u0646 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062f\u0631 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0648 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc<\/span><\/p>\n 74- The success of electronic marketing depends a lot on its compliance 75- The Internet as a means of interaction is very similar to the emergence of large media and better than them in advertising.<\/p>\n 76- The approach of brand advertising on the Internet may play the role of supporting the media in the best way in the future.<\/p>\n 77- For global brands, maintaining standard levels and stability of main brand values \u0642\u0648\u0627\u0646\u06cc\u0646 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062f\u0631 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0648 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc<\/span><\/p>\n 78- Before introducing a product or advertisement from one country to another, a variety of transferable cultural assumptions must be tested through consumer research.<\/p>\n 79- A lot of money is spent on advertising, so it is very important to direct advertising research toward tracking the product and its effectiveness.<\/p>\n 80- Advertising research is different from customer research. 81- In both consumer research and advertising research, 82- Advertising and branding are more of an investment for future sales 83. Marketers are often tempted to use sales promotion as a middle ground to maximize immediate sales. 84- Very long and frequent use of high-end sales as a substitute for brand advertising. 85- Marketers often use commercial advertising to attract the brand inside the shop along with advertising and sales promotion 86- If customer rights are applied in the style of sales promotion, brand advertising, and sales promotion will not be separated. 87 – Marketing effort – creating an optimal combination of attraction and repulsion to maximize sales continuously and as much as possible. \u0642<\/span><\/p>\n \u0648\u0627\u0646\u06cc\u0646 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062f\u0631 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0648 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc<\/span> 89- Structured and planned activity does not seem different 90- Creative ideas are the final products of advertising agencies that the agencies market and sell. <\/p>\n 91- Advertising agencies are expected to have a product in advertising like a factory 92- Agencies change from a cluster to talented advertising agencies and creative and talented organizations. 93- The strategy of the agency and not the people is the source of creativity of the agency.<\/p>\n \u0642\u0648\u0627\u0646\u06cc\u0646<\/span><\/p>\n \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062f\u0631 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0648 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc<\/span><\/p>\n 94- Briefing is the most vital work process of an agency. 95 – A summary of consumers is not a summary of advertising – a summary of consumers is obtained from a marketing approach. 96- Advertising planning and its implementation should be focused on the brand or target customers, not general customers. \u0642\u0648\u0627<\/span><\/p>\n \u0646\u06cc\u0646 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062f\u0631 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0648 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc<\/span><\/p>\n 97- The goal is not to sell advertising to customers, but to get them to buy advertising because advertising persuades customers.<\/p>\n 98- Marketers and missionaries should be sensitive to what bothers customers 99- Self-regulation of marketers and missionaries is the best way to take care of the customer’s profit. 100- All efforts to control advertisements, whether self-regulation or popular mechanism <\/p>\n www.instagram.com\/dejavostudio<\/strong><\/span><\/a><\/span><\/p>\n
\nPeople are increasingly switching between brands
\nImages – Features and perceived quality differences between brands.<\/p>\n
\nFor this reason, they establish a deep connection with consumers and survive.<\/p>\nAdvertising laws in marketing<\/h5>\n
\nAnd it ensures the survival of the market share and long-term profits of the company.<\/p>\n
\nBrand loyalty is like two marathons without shortcuts.<\/p>\n![\"HBA](\"http:\/\/hbaads.com\/images\/articlee\/roll%20(2).jpg\")
<\/p>\n
\nRather, they do very focused advertising to stay as ((the first brand)).<\/p>\n
\nContinuity – Quality leaders have their own desired ads and are usually the strongest in their industry.<\/p>\nAdvertising laws in marketing<\/h6>\n
\nTo be able to communicate with customers and continue this relationship.<\/p>\nAdvertising laws in marketing<\/h6>\n
\nIt comes from people’s responses to satisfy their needs or wants.<\/p>\n
\nThis is because the demands are external
\nWhile needs are internal – wants are expressions of our needs and cannot be denied.<\/p>\nThe challenge to advertise<\/h5>\n
\nMaintaining a relationship and being first both require growth.<\/p>\nconsumer<\/h4>\n
\nThis method determines the expectations and experiences of customers about the product and the brand.<\/p>\n
\nNot Insight – Insight is today’s hidden information and tomorrow’s discovery, often masquerading as common sense.<\/p>\nAdvertising laws in marketing<\/h1>\n
\nIt is done and not in the things that are done for people.<\/p>\n
\nAdvertising that vividly and reliably brings experiences to life in the minds of customers.<\/p>\n
\nThat they want to see, not what they are told.<\/p>\nAttractiveness of advertising<\/h5>\n
\nAnd any type of advertising that focuses on product features and appeals to customers’ emotional resources.
\nA slow focus has a deeper impact than an ad that emphasizes the product’s appeal.<\/p>\n
\nThis inspires their collaboration and engagement with both advertising and branding.<\/p>\nAdvertising laws in marketing<\/h2>\n
\nWhen clients see the image of their dreams, it’s like looking into a magic mirror.<\/p>\n
\nNot in creativity – creativity in advertising is the only concept and meaning
\nIt’s not the end – only advertising can do its best with creativity.<\/p>\n
\nTherefore, bringing advertisements to people’s homes in a visible and intuitive way is the qualitative task of advertising.<\/p>\nMedia planning<\/h6>\n
\nProviding advertisements to the target audience in a visible, effective, and affordable way.<\/p>\n
\nTherefore, the goal of the media should be to distribute information about traction in the best possible way.
\nIf persuasion is the brand’s goal, then the focus should be on repeat sales and promotion.<\/p>\n
\nAchieving the optimal combination of tension and repetition with an effective cost and an acceptable and intuitive method.
\nFunds have been allocated.<\/p>\n
\nThe correlation between advertising exposure is about the brand name (share of voice) and market share.
\nAlthough the persuasive power of advertising can change the balance for better or worse.<\/p>\nAdvertising laws in marketing<\/h3>\n
\nBut this possibility has made access to the masses more expensive.<\/p>\nDirect marketing<\/h6>\n
\nIt can serve as exclusive promotional and loyalty programs for specific segments, such as select groups.<\/p>\n
\nPersuasion and virtual sales experiences with the physical shopping experience.<\/p>\nGlobal brands<\/h6>\n
\nAnd it is very difficult to define it in different countries.
\nEverything else, like advertising, needs to be studied and adapted to local issues.<\/p>\n
\nBecause the first case is only about testing and measuring the level of advertising interaction and its effectiveness on the target audience.<\/p>\nAdvertising laws in marketing<\/h4>\n
\nResearch results are often just signs and symptoms, not universal truths.<\/p>\n
\nOn the contrary, sales promotion has the most direct and immediate effect on sales.<\/p>\nMarketers<\/h6>\n
\nBut sales promotion stimulates sales in the short term.
\nIn the long run, these destroy customer loyalty. Advertising laws in marketing<\/p>\n
\nThis will have a detrimental effect on long-term profits and brand sustainability.<\/p>\n
\nThey are used to attract customers to the shop.<\/p>\n
\nThe definition and values of the brand will be maintained.
\nTherefore, sales promotion can lead to strengthening the brand image and its loyalty.<\/p>\nmarketing effort<\/h6>\n
\n88- The real world of advertising agencies is not glamorous and attractive
\nRather, it is very hard and exhausting work with limited time.<\/p>\nAdvertising laws in marketing<\/h5>\n
\nAdapt to the human creative process that makes advertising agencies a stressful and exciting world.<\/p>\n
\nWhat really sets one agency apart from another is the quality of the creative idea.<\/p>\nAdvertising agencies<\/h6>\n
\nStandard ideas and advertisements are the main components of the thought collection.<\/p>\n
\nOf course, if they have ideas and creativity.<\/p>\n
\nThe brief directs the agency to a complementary sub-program for advertising and creativity.<\/p>\n
\n– It is necessary to change the approach of customers in the same way.<\/p>\nAdvertising laws in marketing<\/h6>\n
\n– They cannot give suggestions that destroy the profits of customers.<\/p>\n
\nthat marketers must be fully trained.<\/p>\n
\nIt is guided by principles that are accepted in cultures and societies.<\/p>\n