Advertising Agency Proper understanding of advertising or even teaching its principles and basics must begin with the correct view, advertising is a sales technique. Profitability or lack of profit depends on the amount of sales. An important task of the advertising producer is to convey the selling points to the benefits for the buyer Remember Jay Abraham’s warning when writing an ad or promotional letter. \u0646\u06a9\u0627\u062a \u062d\u0627\u0626\u0632 \u0627\u0647\u0645\u06cc\u062a \u062f\u0631 \u0622\u06af\u0647\u06cc \u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc<\/span><\/p>\n Keep in mind the fact that people don’t care how big you are. What tools, materials, and factors are used in the final product? The second case is obtaining information about the consumers of the desired product. Gender Is it used by men – women or both? The third thing in preparing an ad is that the producer of the ad should pay attention to the residence of the intended people because the place of residence of the people is effective in the lifestyle and consumption of the advertised product. After it is determined what topic to use in the advertisement The next thing in preparing an ad is to use advertising appeals in the advertising message.<\/p>\n Every advertising message uses some kind of attraction to attract the audience to the content of its message. \u0646\u06a9<\/span><\/p>\n In using the appeal of laughter and humor in the preparation of advertisements, one should pay attention to the dos and don’ts. Humorous or funny content should be related to the product. At the beginning of the advertisement, introduce the audience to humor and remove it if possible. b) Shouldn’t<\/p>\n Don’t tell jokes or jokes in ads because it gets boring very quickly Creating fear attraction in advertising<\/p>\n Marketers sometimes use fear appeals in advertising messages Also, advertising with fear content, it has the best effect when the message contains specific recommendations or special actions for the individual. Moral attraction<\/p>\n This type of attraction relies on the audience’s understanding of whether something is right or wrong. The next thing in preparing an ad is to choose the techniques of ad execution.<\/p>\n At this stage, the ad producer should focus on how to execute the ad. the Musical<\/p>\n In this style, one or more people or cartoon characters are shown singing a song about a product. Provide confirmation<\/p>\n In this method, a friendly and reliable source is used to confirm the product. Dutke’s ad<\/p>\n In this way, two related ads from the same company (usually 15 seconds each) are designed that follow a related line of thought. Technical qualification<\/p>\n In this way, the company’s technical capabilities are presented in the production of goods. retinoscope<\/p>\n In this technique, animated and real sequences are prepared separately and then combined. the speaker<\/p>\n In this technique, a person appears in front of the camera and directly tells the audience the content of the ad. lifestyle<\/p>\n In this way, the suitability of a product with lifestyle is shown. Animation – animated painting<\/p>\n Another way to present a message is to use animation Series – advertising series<\/p>\n In this way, the advertising series is broadcast one after another in the form of an advertising campaign Imagination in advertising<\/p>\n This style creates imagination and dreams about the product or its consumption.<\/p>\n Mindfulness state<\/p>\n In this method, a combination of several methods is used. <\/p>\n www.instagram.com\/dejavostudio<\/strong><\/a><\/span><\/p>\n
\nIts principles are the principles of sales techniques. Successes and failures in these two fields arise for similar reasons.
\nTherefore, every advertising question must be answered according to sales standards. I emphasize this point.
\nThe only purpose of advertising is to increase sales. <\/strong>\u0646<\/strong>\u06a9\u0627\u062a \u062d\u0627\u0626\u0632 \u0627\u0647\u0645\u06cc\u062a \u062f\u0631 \u0622\u06af\u0647\u06cc\u00a0<\/span><\/p>\nProfitability or unprofitability<\/h2>\n
\nAdvertising is not to create a general impression, it is not to register you in people’s minds.
\nNot to help other sellers.
\nTreat it like a salesperson. Make him justify himself
\nCompare it with other sellers. Calculate the cost and the result.
\nYou don’t accept a good salesperson’s excuses, don’t accept them either.
\nThen you won’t go far wrong.<\/p>\nproducer<\/h3>\n
\nAnd the advertiser should always put himself in the place of the buyer when preparing the ad
\nAnd he should understand that he should prepare the ad from the point of view of the buyer, not from the point of view of the manufacturer of the goods that he wants to sell.
\nSo, the first principle in preparing an ad is to win the trust of the customer with honest education<\/p>\nThe most important principle in advertising is to emphasize the interests of the consumer.<\/h5>\n
An advantage that people want<\/h4>\n
\nAll that matters to them is the specific type of advantage, benefit, service, or personal development you offer.
\nHow will you improve their lives?
\nHow do you make life easier for them?
\nDo you make them look better?
\nWill you make them richer?
\nDo they want to know how you will improve the quality, value, enjoyment, and profit in their lives?
\nFew marketers really understand this! People don’t care what you want!
\nEverything you do in advertising, marketing, and sales, should just make that point
\nHow will you benefit your current and future customers?<\/p>\nHow to create an ad?<\/h4>\n
The first thing to prepare a suitable ad is to collect the necessary and useful information to write the text of the ad.<\/span><\/h5>\n
The information that the advertising producer needs to obtain about the product can be obtained by answering the following seven questions:<\/h5>\n
\nWhat quality is it made of?
\nWhat is it used for?
\nHow does it compare to competitors’ products?
\nWhat is the method of product identification in the store?
\nWhat is the final price of the product for the consumer?
\nImportant facts about potential buyers?<\/p>\n
\nAn advertiser can obtain information about a consumer by answering the following four questions:<\/p>\n
\nWhat age do they use more?
\nWhat is the income of the sex consumer?
\nWho is influential in the purchase decision?<\/p>\n
\nThe fourth thing in the preparation of advertisements is the analysis of the information collected in the previous steps.
\nAfter the creator of the ad has gathered all the facts he needs and is available to him,
\nAt that time, his duty is to see what important and effective points he uses in advertising and selling sex from the collected information.<\/p>\n
\nThe time has come to determine what characteristics the message and the source of the message should have.
\nIn short, the source of the message should have the following characteristics: Important points in advertising
\nSource Credibility
\nAppearance and physical attractiveness
\nBeing a favorite of the audience
\nMeaningfulness of the source<\/p>\n
\nThe most common attractions used in advertising messages
\nLogical attraction is in logical attraction
\nThe advantages of the product, the product itself, its features, etc. are mentioned clearly and explicitly, and marginal issues are avoided.
\nThe messages that show the quality, economy, usefulness, and use of goods are among the messages that use logical attractions.
\nThe appeal of laughter and the humor of advertisements that are presented with the content of laughter,
\nIt is one of the most famous advertisements and among the advertisements that are displayed
\nIt is remembered and talked about more than others.<\/p>\n\u0627\u062a \u062d\u0627\u0626\u0632 \u0627\u0647\u0645\u06cc\u062a \u062f\u0631 \u0622\u06af\u0647\u06cc \u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u0627\u062a\u06cc<\/span><\/h6>\n
\nAccording to advertising expert Chauvin, the dos and don’ts of advertising with humor are as follows:
\nA) Should<\/p>\n
\nUse humor or funny content to highlight the product’s strengths
\nAdvertisements should be funny and not laughable, humor or funny content should be simple and understandable, and the message of laughter and the message of the advertisement should be integrated.<\/p>\n
\nNever make fun of the product because of the endings that surprise the audience.
\nAvoid it because it only happens once and the next time it becomes clear to the audience for the story
\nHumorous or funny content should not be so difficult that the audience cannot understand it easily. Important points in advertising
\nHumorous or funny content should not overshadow the product, even if you don’t know what attraction or teaser to use.
\nDon’t rush for funny ads.<\/p>\n
\nIn this way, it causes concern in the audience and provokes them to do or not do something.
\nToday, studies have shown that fear-inducing messages can be effective as long as the advertising expert knows how fear works.
\nBefore using fear-based advertising, the advertising expert must understand how this type of advertising works.
\nTo get information about its usage rate and different audience reactions to it.<\/p>\n
\nFor an ad with fear content to be effective, the ad message must include one or more of the following types of information.
\nThis information is followed by specific instructions and advice on how to deal with or reduce fear. Important points in advertising
\nIt should be mentioned how the observance of the mentioned principles solves the problem. Avoid giving very scary messages.
\nBecause a lot of fear in the audience is a negative result, contrary to what the presenter of the message intended
\nThis means that very scary messages should not be presented to audiences with low levels of awareness or low self-esteem.
\nThe problem must be solved quickly in the ad so that the concern of the audience is quickly reduced<\/p>\n
\nThe moral appeal is used when the goal is to get people to support some social issues.<\/p>\n
\nIn other words, he should check how the attraction intended for advertising
\nTo depict and what technique to use to depict it.
\nAdvertising messages or advertising appeals can be presented in different forms
\nSome of the most important of these techniques are given below.<\/p>\n
\nThe main reason for using this method is to remember and recall poems and songs, and they are easily engraved in the mind.<\/p>\n
\nIn this regard, famous and non-famous people can be used.
\nOf course, viewers are more influenced by celebrities. Storytelling In this technique, the spoken part is read on the ad and the speaker is not seen.
\nScientific documents are presented as documentary or research documents that show
\nProduct brands being advertised are better or preferable to one or more other brands.<\/p>\n
\nAnd when broadcast on TV between these two advertisements, a completely separate advertisement of another product from another company is broadcast.
\nwhich has nothing to do with the company and the product.
\nThat is, in this way, the TV broadcaster is warned to play the first 15 seconds of our ad.
\nAnd after that, it puts another company’s ad, and after that, the second part of our company’s ad is played again.<\/p>\n
\nThe use of “technical competence” technique is often used for electrical appliances. close-ups
\nAs such, television is primarily a medium for creating close-ups.
\nA close-up can be used by companies,
\nRestaurants that produce all kinds of cooked food and pizza shops should be used to show their food closely so that the viewer’s appetite is created.<\/p>\n
\nFor example, a real boy may be shown eating breakfast
\nAnd meanwhile, a cartoon animal jumps up and down on his shoulders and talks to him. compare:
\nIn this way, your company’s products are compared with competitors’ products
\nAnd by comparing one product with another, the viewer’s questions are answered. Problem-solving in this way shows the problem-solving aspect of the product.<\/p>\n
\nOne may directly show the product or talk about the product and its various aspects and benefits in the image.
\nIn this technique, it should be noted that the person speaking and presenting the advertisement must be a friendly person.
\nAnd in terms of face, it should be in such a way as to attract the trust of the audience.
\nOf course, this person should not overshadow the goods. Because the goal is to present the product, not the person.<\/p>\n
\nFor example, an ad for dairy products that shows men exercising at the same time.
\nIt highlights the role of milk consumption in creating an active and healthy life
\nSlice of Everyday Life The slice of everyday life method is an old dramatic technique
\nin which the actors present a story and the user of the advertising product brand is the hero of the story.
\nMost ads that come with this technique start out with a problem
\nFinally, the promotional product brand is presented as a solution.<\/p>\n
\nThe most common form is to present it in the form of a cartoon, which seems pleasant and pleasant among children and is popular among all ages.<\/p>\n
\nAnd in fact, each ad follows the story that was in the previous ad.<\/p>\n
\nThe main goal of this method is to create a certain mindset or spirit for the product we intend to sell.
\nIn fact, in this style, a state or mentality is created around the product
\nSuch as beauty, love, affection or safety, and comfort, and no words except in the form of recommendations about the product are mentioned.<\/p>\n